- If your Facebook/Twitter feed has a high level of negativity or suckitude, folks probably won't follow it.
- Using BOLD AND ALL-CAPS in the body of your emails? Don't expect that to motivate people to get involved in your cause.
- If you do feel you need to use BOLD AND ALL-CAPS because people aren’t helping, then maybe you should stop ignoring their offers to help.
- Respect, Empower, Include - it’s not just a saying, it’s also sound strategy.
But what do I know, I’ve only been involved in communications strategy and community engagement for a number of years now (including working for OFA in Chicago and being Deputy National Communications Director of the College Democrats of America).