Free advice

1. If your Facebook/Twitter feed has a high level of negativity or suckitude, folks probably won't follow it.
2. Using BOLD AND ALL-CAPS in the body of your emails? Don't expect that to motivate people to get involved in your cause.
3. If you do feel you need to use BOLD AND ALL-CAPS because people aren’t helping, then maybe you should stop ignoring their offers to help.
4. Respect, Empower, Include - it’s not just a saying, it’s also sound strategy.

But what do I know, I’ve only been involved in communications strategy and community engagement for a number of years now (including working for OFA in Chicago and being Deputy National Communications Director of the College Democrats of America).