Political communications mistakes I've seen TODAY ALONE (w/some solutions)

1. A statewide organization omitting a certain candidate from a lit piece - a candidate whose support largely comes from a constituency Democrats need.
2. A reminder to sign up to vote early - in Florida. I don't live in Florida, I was only there once, and there's no evidence on my Facebook that I even did go there (until this post).
3. A campaign email in which the Sender field was different from the person whose name was at the bottom.


1. Even with limited space on your lit, *be strategic* in who you include or exclude.
2. *Target* your Facebook ads to those who are able to do what you ask them. Can't vote in Florida if I don't live there!
3. Have someone - or two or three people - *proofread* your communications before they go out. At previous employers, we had a VERY thorough process for proofreading emails.

Just 41 days left, people. COME ON!!!


Young, Catholic, and reverent of the forgotten

Folks who attack religion as some sort of problem that we'd be better off without... and folks who make broad swipes at millennials... I see you, and I raise you this: Young people of faith who want to make sure every deceased person is fittingly remembered.

For the past 12 years, students in the pallbearer ministry at Saint Ignatius High School in Cleveland have attended funerals for the forgotten, walking with those who have no one else to accompany them to their final resting place. Since the Saint Joseph of Arimathea Pallbearer Ministry was founded in 2002, more than 400 juniors and seniors have served as casket bearers at local funerals for deceased who were homeless, financially insecure or simply didn’t have anyone to give them a dignified burial.

“The mission of the pallbearer ministry is to try and practice the works of mercy, to bring our faith to the streets of Cleveland,” said Jim Skerl, a theology teacher at Saint Ignatius High and the founder of the ministry.

It’s the largest student organization at the school, and members have been present at about 1,450 funerals. “Each funeral is different, which is an interesting reminder that each person we carry is an individual,” said Skerl.